Before the business plan think hard about the market you wish to serve

Launching any new business requires careful consideration of your potential markets. With Competition, certification, legislation and operations there are so many things to think about, the last thing you want to worry about is whether people will buy what you have to sell.

What you need is a growing market that has no clear market leader, is constantly expanding it’s offerings and made for a small, nimble player.

With those words, and a brilliant idea, an innovation center, The Ingenuity Innovation Center helped me define a market that my new urban farming business could serve to get me off the ground with revenue.

As a new urban farming business, I had the standard ideas of WHO my market would be, local farmers markets, local chef’s and local specialty grocers, but these are the standard markets and many businesses are targeting these markets.

It’s not that I don’t want to target the consumer or small grocers or boutique restaurants, but they have suppliers and more everyday. My competition is everywhere and I need a market that I can tap into, become expert at serving showing the unique advantages and capabilities of aquaponics as a technology and use that niche to launch a profitable business.

What is that IDEAL niche for a vertical urban organic farming business ? You say ?

Answer: Herbal Medicine.

 American Herbalist Guild

American Herbalist Guild

What is the American Herbalist Guild ?


The American Herbalists Guild promotes clinical herbalism as a viable profession rooted in ethics, competency, diversity, and freedom of practice. The American Herbalists Guild supports access to herbal medicine for all and advocates excellence in herbal education.


The American Herbalists Guild envisions a world where herbal medicine is accessible to all as a core component of health care. We envision a culture of vocational empowerment for aspiring and practicing clinical herbalists, as well as other members of the herbal profession including educators, growers, wildcrafters, and apothecaries.


The American Herbalists Guild honors diversity in the practice of herbal medicine. We equally recognize the validity of traditional herbal practice and modern science-based clinical phytotherapy. As the American Herbalists Guild values the relationship between individual and environmental health, we are dedicated to promoting plant sustainability.


Naturopathic Medicine

What is Naturopathic Medicine ?

A Naturopathic physician combines the wisdom of nature with the rigors of modern science. Steeped in traditional healing methods, principles and practices, naturopathic medicine focuses on holistic, proactive prevention and comprehensive diagnosis and treatment. By using protocols that minimize the risk of harm, naturopathic physicians help facilitate the body’s inherent ability to restore and maintain optimal health. It is the naturopathic physician’s role to identify and remove barriers to good health by helping to create a healing internal and external environment.

They traditionally use many herbs and herbal remedies and are IDEAL partners for a vertical urban organic farming business. We will continue to learn more about Natuopathy and it’s needs for herbs and plants grown fresh and organically.

Potential Earth Community Farms Partners

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